As a fitness app, only of the main goals of the app is to push users towards a healthier lifestyle by a small step at a time. One of the app's key feature is Step Battle - a competitive feature where users compete based on the number of steps they take in a day. The competitive element encourages the users to push beyond their normal limits and the feature has seen users go on marathons in bid to win. However, because the competition is over the app, the human connection can be sometimes lacking.

Introducing chat was an obvious answer to the calls of the users, setting up a platform for users to take the competition to the next level. Chat opens a new dimension within Step Battle for the users to interact with each other, have banters and compete fiercer than before.

Notifications are sent to the users whenever there are any updates on the battle. Users love to know what is happening so that they can respond to any challenges from other users as soon as possible. There is a momentum and cadence that is required to keep conversations going and with these timely notifications, the users are kept on this momentum to build on the conversations.